… so, remember that video with the moonwalking bear imploring us to look for bicycles? The book about the research that came from is coming out Tuesday…
http://www.theinvisiblegorilla.com/
Yes, it is spun ever so much like Malcolm Gladwell … I’m thinknig of trying to get a copy so’s I can have it on hand at teh RIde of Silence. (No, bicycle safety is *not* a main theme of the book. However, unless I’m mistaken, the issues in it are a “main theme” of bicycle safety.)
Urbana-Champaign Cycling Ventures 
Oh, they wrote a book! Must read the book.