another “cycling acculturation” example

Weather channel page ad for Nyquil has the bottom of the medicine cap with a silhouette of people riding bicycles, the message being that if you drink your NyQuil tonight, you will be able to get out and do good things tomorrow. Target is recreational, but it’s aimed in the right direction.

One response to “another “cycling acculturation” example

  1. Oh, I thought it was don’t drink and ride. Meantime we’ve purchased all kinds of keep the dust mites at bay stuff, so we can sleep. Hmmm, can I give the dust mites Nyquil?

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